AL-MAYADEEN TV - News Package (2012)

Al-Mayadeen is a Pan- Arab news TV channel established to meet the need of objective, reliable and investigative journalism within the Arab region, that has arisen alongside the Arab Spring.Beginning with the branding phase, we designed several logo styles for the Al-Mayadeen management, working alongside contemporary Arab designers and calligraphy masters from all over the world. Al-Mayadeen means City Squares in Arabic. As we all know, the Arab Spring started when revolutions began in the Arab World with people setting themselves on fire at the city squares for freedom. In pursuit of freedom, social justice, freedom of speech and equality, the channel was ready to begin a revolution in the Arab media too. Yet, it was essential that their self-identity was preserved in the process. The management adopted a calligraphic style to represent this self-image and the logo we came up with symbolizes a glowing firebrand in the hands of a revolutionist. The futuristic emblem which represents moving forward may also be interpreted as City Squares thanks to the outstanding art of Arabic calligraphy. After the logo stage, it was time to establish the visual and audio identity. This time, we opted for a more contemporary, cleaner graphic design reflecting the Arab Spring and evolution in a more symbolic style. The designs and production were created in Full HD. What We Did:Visual Concept and Strategy for the ChannelCorporate Branding PackageProductionCreative DirectionProject ManagementEmblem and Logo Promotional FormatsChannel BumpersNews and Sports PackageWeather Forecast PackageReal Time Graphics PackageReal Time Graphics ProgrammingMusicCredits:Client: Al Mayadeen TVGhassan BenjeddouRashid KanjMarwan KinjExecutive Producer: Salim Cagri OztoksoyProducer: Hilal AktasCreative Directors: Salim Cagrı Oztoksoy, Alvaro RegoJr. Art Director: Neslihan OzgurDesign TeamDesign Director: Salim Cagri OztoksoyDesigners: Daniel Rammal, Carla Dasso, Victor NovakAnimation TeamAnimation Directors: Salim Cagri Oztoksoy, Alvaro RegoAnimators: Alvaro Rego, José León Molfino, Felipe Medina, César Antonio Carvallo Guitiérrez, Candas Sisman, Deniz Kader, Hayrullah Gunes, Ufuk CelikReal-Time Graphics TeamDesign Director: Salim Cagri OztoksoyDesign Team: Carla Dasso, Kutay Can DoganAnimators: Polat Yarisci, Waleed Fathy, Michael LotfyMusic: Jingle House